Just Botanicals' Mission and Beliefs

Mission Statement
Encourage women to become their most authentically beautiful selves by providing timeless skincare products and regimens to enhance their God-given assets.
 
Belief Statements
We believe that beauty is a responsibility and we help women study the ingredients and routines that best work for them.
We believe that beauty should be authentic and personalized. Radiant beauty begins on the inside and the beauty products we use should be thoughtfully selected to enhance our God-given assets.
We believe that God provided us with all the resources we need to be our most beautiful selves, as well as the creative capacity to craft and combine them in order to enhance our assets. For this reason, we use only natural or naturally-derived ingredients.
We believe in the transformative power of simple and personalized beauty regimens. We stay away from trending routines and products that promise miracles, embracing instead the slow-healing nature of botanicals and gentle products that can be used in well thought out skincare routines.